NEWS

WowWee and Character Options partner on Mintid Dog-E

Published on: 20th January 2023

WowWee has announced a strategic partnership with Character Options to bring Mintid Dog-E to the United Kingdom.

In the wake of WowWee‘s highly successful launch earlier this month at CES (Consumer Electronics Show) in Las Vegas, which resulted in coverage generating over 4b potential impressions worldwide and great anticipation from the tech trade, the company has announced a strategic partnership with Character Options to bring its new robot dog, Mintid Dog-E, to the United Kingdom.

“We are thrilled to be working with WowWee on this innovative new toy and cannot wait to showcase Mintid Dog-E to our retail partners at London Toy Fair,” said Jon Diver, director, Character Options.

“WowWee and Character Options have a longstanding relationship that dates back to the original launch of Robosapien in 2004,” added Michael Yanofsky, VP of Sales at WowWee. “We are delighted to be working together again on a next-gen robot for kids of all ages.”

Dog-E is a ground-breaking robot dog that is unique to every owner as a result of over 10m possible combinations of colourful lights, sounds and personality traits. It will be available at retail and online in the UK in autumn 2023, at a MSRP £89.99.

Character Options will be showcasing Dog-E on stand N16 during London Toy Fair 2023 at London Olympia, from 24th – 26th January.

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