NEWS

WowWee evolves at Toy Fair

Published on: 22nd January 2019

Distributor Jazwares to showcase new Fingerlings, Untamed, S.W.A.K. and Pinkfong Baby Shark range on stand B100.

WowWee and Jazwares is introducing Series 1 of the Untamed Mad Lab Minis for spring 2019. Kids can unveil the DNA samples, extract them from the Geoslime, Biosand, or Terraclay, then classify the new creature – Raptor, T-Rex, Allosaurus, Spinosaurus, Sabre-tooth Tiger, Dire Wolf, Bear, Polar Bear, Gorilla, or Skeleton. Mixing and Matching the heads and bodies will create unique characters, such as a Wolfasaurus Rex.

Fingerlings Untamed Dragons are a fierce and unpredictable bunch. Each Dragon is equipped with a uniquely coloured LED light in their jaws. When kids make the Dragon mad it will flicker to life and burn bright, while taming it will cause it to lose its angry glow. Each dragon also has their own way of expressing their affection or anger.

The new Fingerlings Narwhals feature many ways to play. With a special horn that lights up in different colours when kids blow them kisses or shake them, the Narwhals will also flap their tails and blink their eyes when petted to convey how they’re feeling. The Narwhals also give Magical Kisses that get bigger and louder the longer kids press their faces to their cheek.

S.W.A.K (Sealed With A Kiss) is set to be the must-have accessory of 2019. Each S.W.A.K. keychain comes with KissTech, unique sensor technology that detects the user’s cheek and gives it a kiss. The longer they hold it, the longer it lasts. With 12 customised designs and kiss sounds, each S.W.A.K. comes with a collectible postcard, sticker, and removable keychain. With a slot located at the top, S.W.A.K. is also a fun way to display photos or cards.

Topping the UK charts for Christmas, the Pinkfong Baby Shark song is the global sensation with over 2b views. WowWee’s new toy range brings the Pinkfong Baby Shark family into the home in a soft and cuddly way. The stackable, collectible Pinkfong Baby Shark Family song cubes, Baby Shark song dolls and Baby Shark Fingerlings are bound to be a hit with fans. Kids can squeeze them to hear the Pinkfong Baby Shark song, or play with them for fun reactions. Products start from £5.99rrp for the sound cubes and £14.99rrp for plush.

WowWee CTO Davin Sufer commented: “Our partnership with Jazwares international distribution continues to be a great success. We are very excited to launch new WowWee brands including S.W.A.K. and Pinkfong Baby Shark, and bring special surprises for Untamed and Fingerlings fans for 2019 – including even more technological innovations and various new ways to play.”

Jazwares and WowWee will support the Fingerlings, Untamed, S.W.A.K. and Pinkfong Baby Shark brands with TV, in-store demonstrations, social media and PR.

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