WowWee says it is once again ‘revolutionising the industry’ with its new robot dog, which launches at the Consumer Electronics Show 2023. 

Dog-E has been launched at CES (Consumer Electronics Show) by WowWee, a global innovator of robotic toys and consumer entertainment products. Dog-E is a groundbreaking robot dog that is unique to every owner as a result of over a million possible combinations of colourful lights, sounds, and personality traits.

This smart, app-connected robot dog features life-like movements, audio sensors, touch sensors on its head, nose and the sides of its body, and a POV (persistence of vision) tail that displays icons and messages to communicate. As soon as kids turn on Dog-E, the all-white pup comes to life through the ‘minting’ process, which reveals its unique colours and characteristics. The minting process can be triggered by petting the dog’s head, touching its nose or playing with it, plus many other interactions.

“We are excited to announce the launch of Mintid Dog-E, as we combine cool, cutting-edge tech with social relevance, revolutionising the toy category for robots once again,” said Sydney Wiseman, VP of Brand Development & Creative Strategy at WowWee. “With Dog-E, we are reimagining robot dogs, thinking about the joy that a kid — or kidult – will feel when one is ‘Mintid’ just for them.”

The Dog-E companion app allows multiple members of a family to mint and save their own individual profiles in a single Dog-E. Each member of the family can have a Dog-E profile with its own unique look and personality, which they can seamlessly switch between each person using the app. With so many personalities available, some Dog-Es will love resting time, while others might always be hungry; some will be cute and shy, while others might be feisty and playful.

Using the app, owners can train their Dog-E to learn their name, programme movements based on how they want to play and interact with their pet, and teach it their favourite tricks, such as giving kisses, singing, and responding to claps. Dog-E can ‘talk with its tail’ by displaying emotes, icons, and messages. Dog-E will also let its owner know when it is hungry, wants love, and wants to play, each in unique ways, depending on the personality the owner has minted.

WowWee will be showcasing Mintid Dog-E during CES 2023 at Pepcom (4th January) and ShowStoppers (5th January).