{"id":175234,"date":"2020-05-06T08:29:05","date_gmt":"2020-05-06T07:29:05","guid":{"rendered":"https:\/\/toyworldmag.co.uk\/?p=175234"},"modified":"2020-05-06T08:29:05","modified_gmt":"2020-05-06T07:29:05","slug":"thunderbirds-are-go-s3-finale-sees-53-uplift-in-audience-share","status":"publish","type":"post","link":"https:\/\/toyworldmag.co.uk\/thunderbirds-are-go-s3-finale-sees-53-uplift-in-audience-share\/","title":{"rendered":"Thunderbirds Are Go S3 finale sees 53% uplift in audience share"},"content":{"rendered":"

To celebrate the finale, ITV Studios delivered an influencer stunt to dramatise the series\u2019 climatic space theme.<\/strong><\/p>\n

\"\"The Season 3 finale of Thunderbirds Are Go saw the iconic Tracy brothers rescue their missing father, winning CITV a 53% increase in audience share amongst the show\u2019s target viewers \u2013 boys aged 4-9 years \u2013 and +25% amongst children in general.<\/p>\n

The final episodes, which aired January – March this year, featured a star-studded voiceover cast including Sheridan Smith, Gemma Chan and Cel Spellman.<\/p>\n

To drive tune-in prior to launch amongst the core target audience, ITV Studios delivered an influencer stunt to dramatise the series\u2019 climatic space theme. The stunt, devised by Highlight PR, challenged YouTube family Toys Fun Fam, to complete a real-life \u2018Space Camp\u2019 training experience. Dressed as the Tracy brothers, the YouTube duo flew through \u2018space\u2019 (at an indoor skydiving centre), blind tasted astronaut food, completed a solar system quiz and reviewed Thunderbirds Are Go toys.<\/p>\n

The campaign, which also included widespread media coverage for the new voiceover cast and episodes, ensured Thunderbirds Are Go 3C averaged the highest volume share for a children\u2019s Saturday morning title, over eight weeks, amongst boys aged 4-9 years and children.\u00a0Viewing peaked on 15th February, with 184k children aged 4-15 years tuning in to watch the season\u2019s penultimate episode, The Long Reach (part\u00a0one).<\/p>\n

Christina Lima, VP of Global Franchise Management and Creative Services, commented: \u201cThunderbirds Are Go is one of the most popular shows on CITV and we wanted to bring a new wave of boys aged 4-9 years to ITV and CITV Saturday morning programming. The show\u2019s exciting climax and big-name cast helped this and Highlight PR\u2019s high impact YouTube stunt and integrated PR and social activity also contributed significantly to driving tune-in. The results were impressive, and we are all very pleased with the campaign and the audience it attracted.\u201d<\/p>\n

Alison Vellacott, director at Highlight PR, added: \u201cWe had six weeks to develop and deliver the thrust of this campaign ahead of the new episodes\u2019 drop, also competing against the Christmas white-out. Unperturbed by these constraints, the team focused all tactical activity on reconnecting parents and children with the show, which resulted in the spectacular audience uplift.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

To celebrate the finale, ITV Studios delivered an influencer stunt to dramatise the series\u2019 climatic space theme. The Season 3 finale of Thunderbirds Are Go saw the iconic Tracy brothers rescue their missing father, winning CITV a 53% increase in … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":175236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"acf":[],"yoast_head":"\nThunderbirds Are Go S3 finale sees 53% uplift in audience share - Toy World Magazine | The business magazine with a passion for toys<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toyworldmag.co.uk\/thunderbirds-are-go-s3-finale-sees-53-uplift-in-audience-share\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thunderbirds Are Go S3 finale sees 53% uplift in audience share\" \/>\n<meta property=\"og:description\" content=\"To celebrate the finale, ITV Studios delivered an influencer stunt to dramatise the series\u2019 climatic space theme. 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