{"id":219218,"date":"2022-07-18T08:44:23","date_gmt":"2022-07-18T07:44:23","guid":{"rendered":"https:\/\/toyworldmag.co.uk\/?p=219218"},"modified":"2022-08-31T12:04:11","modified_gmt":"2022-08-31T11:04:11","slug":"ble-2022-announces-agenda-and-new-sessions-for-first-timers","status":"publish","type":"post","link":"https:\/\/toyworldmag.co.uk\/ble-2022-announces-agenda-and-new-sessions-for-first-timers\/","title":{"rendered":"BLE 2022 announces agenda and new sessions for first timers"},"content":{"rendered":"
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BLE 2022 will feature daily keynotes, forward-looking panel sessions, retail focused education, 10 catwalk shows, two License This! finals and exclusive content for first timers. <\/strong><\/p>\n

\"\"Europe\u2019s leading event for licensing and brand extension, Brand Licensing Europe<\/a>, has revealed a vibrant and inspiring yet practical content programme<\/a>. There's something for everyone, with the line-up having been developed to further attendee knowledge about the opportunity that brand licensing presents.<\/p>\n

Day one and two keynotes have now been unveiled. Mattel President and COO Richard Dickson takes centre stage on Tuesday 20th September with \u2018Barbie x Fashion\u2019, followed by \u2018Leaders panel: building a post-pandemic retail & licensing strategy\u2019 on Wednesday 21st September. In this session, industry leaders will air expectations, hopes and fears for the future of retail, and give insight into long-term opportunities for licensing. Moderated by\u00a0 Ben Roberts (EMEA content director, License Global), panellists confirmed for the second keynote include Marianne James (VP EMEA and Asia, Licensed Consumer Products, Hasbro), Daniel Avener, (CEO, MDR Brand Management) and Jalil Rahman (director of Brand Partnerships & Licensing, Liberty). The third keynote will be announced imminently.<\/p>\n

Also highlighting what\u2019s in store for licensing at retail is \u2018Forecasting the future of retail through consumer trends\u2019. Participants include Francesca Lisle (Lisle Licensing), Hannah Craggs (TrendBible) and Abi Wilson (Buying & Design manager- Celebrations, Sainsbury\u2019s).<\/p>\n

New for 2022:<\/strong> The BLE team will hold orientation sessions and show tours at 9:30am on the first two days to help attendees navigate the show floor and make sure they don\u2019t miss any content specifically relevant to them.<\/p>\n

New for 2022:<\/strong> This year, the Kelvyn Gardner License This!<\/a> final pitching will take place over two days. The Product Design category will be decided at 11am on Tuesday 20th September, while the Character & Animation and Brand & Design trophies will be awarded at 10:30am on Thursday 22nd September.<\/p>\n

\u201cBLE exists to support everyone working in and with the European licensing industry in doing better business and identifying new opportunities, and that means providing retailers, manufacturers and brand owners with meaningful content, introductions and meetings to drive their businesses forward,\u201d said Anna Knight, SVP Licensing, Informa Markets. \u201cIt\u2019s brilliant to be able offer so much new and diverse content to this year\u2019s visitors, in person or online, from our new orientation sessions for first timers, inspiring daily keynotes, and category-specific educational panels on sports and LBE to hosting 10 fantastic catwalk sessions.\u201d<\/p>\n

Content programme to date \u2013 all seminar sessions and keynotes are free to attend and take place in the License Global theatre on the show floor. More sessions and speakers to follow.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

Tuesday 20th September<\/h3>\n
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