{"id":219578,"date":"2022-07-27T08:43:12","date_gmt":"2022-07-27T07:43:12","guid":{"rendered":"https:\/\/toyworldmag.co.uk\/?p=219578"},"modified":"2022-07-27T08:43:12","modified_gmt":"2022-07-27T07:43:12","slug":"crayola-extends-partnership-with-retail-monster-into-the-uk","status":"publish","type":"post","link":"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/","title":{"rendered":"Crayola extends partnership with Retail Monster into the UK"},"content":{"rendered":"<p><strong>The Crayola brand has grown considerably in the UK recently, with the consumer products programme seeing great success off the back of its popularity with kids and families.<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignright wp-image-219581 size-full\" src=\"https:\/\/toyworldmag.co.uk\/wp-content\/uploads\/2022\/07\/crayola-retail-monster-nf.png\" alt=\"Retail Monster and Crayola logos side by side\" width=\"480\" height=\"258\" srcset=\"https:\/\/toyworldmag.co.uk\/wp-content\/uploads\/2022\/07\/crayola-retail-monster-nf.png 480w, https:\/\/toyworldmag.co.uk\/wp-content\/uploads\/2022\/07\/crayola-retail-monster-nf-300x161.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><a href=\"https:\/\/www.crayola.com\/\" target=\"_blank\" rel=\"noopener\">Crayola<\/a> has extended its long-standing US partnership with <a href=\"https:\/\/www.retailmonster.com\/\" target=\"_blank\" rel=\"noopener\">Retail Monster<\/a> into the UK. Retail Monster will support Crayola at retail as its drives its consumer products programme across the UK, and will work closely with the brand to support its growing licensee partnerships in the UK to deliver innovative and impactful retail campaigns.<\/p>\n<p>With the Crayola and Retail Monster partnership, strong interest at retail and best-in-class licensees on board, the brand expects its consumer products programme to gain real traction in the UK over the next 18 months.<\/p>\n<p>\u201cEnlisting the expertise and support of Retail Monster to accelerate our expansion in the UK strengthens our retail position and our ability to deliver imaginative and exciting retail executions across Europe, Middle East and Africa,\u201d said Rob Spindley, Crayola Licensing director, EMEA. \u201cWe will deliver products and programmes that inspire creativity, imagination, inclusivity and self-expression, to help parents and educators raise creatively-alive children.\u201d<\/p>\n<p>Gemma Witts, managing director for Retail Monster, added: \u201cWe are delighted to extend our partnership with Crayola into the UK to drive its consumer products programme at retail and help to grow its licensing partnerships. We have enjoyed a fantastic partnership with Crayola in the US and are confident we can continue that success here. Crayola is a brand we have all grown up with and is as relevant today as it has always been.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Crayola brand has grown considerably in the UK recently, with the consumer products programme seeing great success off the back of its popularity with kids and families. Crayola has extended its long-standing US partnership with Retail Monster into the &hellip; <a href=\"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":219581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v20.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crayola extends partnership with Retail Monster into the UK - Toy World Magazine | The business magazine with a passion for toys<\/title>\n<meta name=\"description\" content=\"The Crayola brand has grown considerably in the UK recently, with the consumer products programme seeing great success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crayola extends partnership with Retail Monster into the UK\" \/>\n<meta property=\"og:description\" content=\"The Crayola brand has grown considerably in the UK recently, with the consumer products programme seeing great success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/\" \/>\n<meta property=\"og:site_name\" content=\"Toy World Magazine | The business magazine with a passion for toys\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T07:43:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/toyworldmag.co.uk\/wp-content\/uploads\/2022\/07\/crayola-retail-monster-nf.png\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"258\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rachael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/\",\"url\":\"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/\",\"name\":\"Crayola extends partnership with Retail Monster into the UK - Toy World Magazine | The business magazine with a passion for toys\",\"isPartOf\":{\"@id\":\"https:\/\/toyworldmag.co.uk\/#website\"},\"datePublished\":\"2022-07-27T07:43:12+00:00\",\"dateModified\":\"2022-07-27T07:43:12+00:00\",\"author\":{\"@id\":\"https:\/\/toyworldmag.co.uk\/#\/schema\/person\/a78697ef2cfc562f33d4565da55f056a\"},\"description\":\"The Crayola brand has grown considerably in the UK recently, with the consumer products programme seeing great success.\",\"breadcrumb\":{\"@id\":\"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/toyworldmag.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crayola extends partnership with Retail Monster into the UK\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/toyworldmag.co.uk\/#website\",\"url\":\"https:\/\/toyworldmag.co.uk\/\",\"name\":\"Toy World Magazine | The business magazine with a passion for toys\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/toyworldmag.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/toyworldmag.co.uk\/#\/schema\/person\/a78697ef2cfc562f33d4565da55f056a\",\"name\":\"Rachael\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/toyworldmag.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/baba8bd057ef6057d0c0822e1451f748?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/baba8bd057ef6057d0c0822e1451f748?s=96&d=mm&r=g\",\"caption\":\"Rachael\"},\"url\":\"https:\/\/toyworldmag.co.uk\/author\/rachael\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Crayola extends partnership with Retail Monster into the UK - Toy World Magazine | The business magazine with a passion for toys","description":"The Crayola brand has grown considerably in the UK recently, with the consumer products programme seeing great success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/","og_locale":"en_GB","og_type":"article","og_title":"Crayola extends partnership with Retail Monster into the UK","og_description":"The Crayola brand has grown considerably in the UK recently, with the consumer products programme seeing great success.","og_url":"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/","og_site_name":"Toy World Magazine | The business magazine with a passion for toys","article_published_time":"2022-07-27T07:43:12+00:00","og_image":[{"width":480,"height":258,"url":"https:\/\/toyworldmag.co.uk\/wp-content\/uploads\/2022\/07\/crayola-retail-monster-nf.png","type":"image\/png"}],"author":"Rachael","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rachael","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/","url":"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/","name":"Crayola extends partnership with Retail Monster into the UK - Toy World Magazine | The business magazine with a passion for toys","isPartOf":{"@id":"https:\/\/toyworldmag.co.uk\/#website"},"datePublished":"2022-07-27T07:43:12+00:00","dateModified":"2022-07-27T07:43:12+00:00","author":{"@id":"https:\/\/toyworldmag.co.uk\/#\/schema\/person\/a78697ef2cfc562f33d4565da55f056a"},"description":"The Crayola brand has grown considerably in the UK recently, with the consumer products programme seeing great success.","breadcrumb":{"@id":"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/toyworldmag.co.uk\/crayola-extends-partnership-with-retail-monster-into-the-uk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/toyworldmag.co.uk\/"},{"@type":"ListItem","position":2,"name":"Crayola extends partnership with Retail Monster into the UK"}]},{"@type":"WebSite","@id":"https:\/\/toyworldmag.co.uk\/#website","url":"https:\/\/toyworldmag.co.uk\/","name":"Toy World Magazine | The business magazine with a passion for toys","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/toyworldmag.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/toyworldmag.co.uk\/#\/schema\/person\/a78697ef2cfc562f33d4565da55f056a","name":"Rachael","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/toyworldmag.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/baba8bd057ef6057d0c0822e1451f748?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/baba8bd057ef6057d0c0822e1451f748?s=96&d=mm&r=g","caption":"Rachael"},"url":"https:\/\/toyworldmag.co.uk\/author\/rachael\/"}]}},"_links":{"self":[{"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/posts\/219578"}],"collection":[{"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/comments?post=219578"}],"version-history":[{"count":3,"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/posts\/219578\/revisions"}],"predecessor-version":[{"id":219583,"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/posts\/219578\/revisions\/219583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/media\/219581"}],"wp:attachment":[{"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/media?parent=219578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/categories?post=219578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toyworldmag.co.uk\/wp-json\/wp\/v2\/tags?post=219578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}