{"id":223211,"date":"2022-10-13T08:49:51","date_gmt":"2022-10-13T07:49:51","guid":{"rendered":"https:\/\/toyworldmag.co.uk\/?p=223211"},"modified":"2023-05-24T15:35:00","modified_gmt":"2023-05-24T14:35:00","slug":"spielwarenmesse-2023-selects-sales-generator-trends","status":"publish","type":"post","link":"https:\/\/toyworldmag.co.uk\/spielwarenmesse-2023-selects-sales-generator-trends\/","title":{"rendered":"Spielwarenmesse 2023 selects sales generator trends"},"content":{"rendered":"

The three identified trends are: Discover!, Brands for Fans and Metatoys and visitors are invited to find out all about them at the 2023 show.<\/strong><\/p>\n

\"\"Spielwarenmesse<\/a>, champions product variety, new products and innovations. For the 2023 show, its international TrendCommittee has identified three trends: Discover!, Brands for Fans and MetaToys<\/a>. Trade visitors can find out all about them at the Nuremberg Exhibition Centre between 1st and 5th February 2023.<\/p>\n

In the redesigned ToyTrends experience, covering an area of some 400 m\u00b2 in Hall 3A, relevant products will be available to explore and to try, while in the neighbouring Toy Business Forum, presentations of the trends will complete the picture. The three trends have been identified to help guide retailers as they make their selections.<\/p>\n

Discover! <\/strong>
\nThe trend Discover! revolves around the opening up of new worlds and themes, encouraging children to explore other countries, cultures and languages, the wonder of nature or unknown galaxies. It is about inspiring children to awaken the spirit of discovery in order to find the answers to all the hows, whys and wherefores. The products in this trend engender a curiosity for the unknown and encourage children to research new worlds so they can understand them.<\/p>\n

Brands for Fans <\/strong>
\nThe focus of the second trend Brands for Fans is licences and retro products. The Rubik\u2019s Cube and the game of Ludo are classics in the world of games and comic figures and well-known characters from film and TV are enjoying as much popularity now as ever. Often the fascination endures well beyond childhood, to be passed on to succeeding generations. New and recurring licensing themes reflect this trend; just like retro toys, they are capable of triggering fan-hype among both young and old.<\/p>\n

\"\"MetaToys <\/strong>
\nInnovative approaches and technologies for play are the focus of the MetaToys trend. The digital world marches ever onward, with not only advances in daily life but also scope for new creativity in the toy industry. These opportunities are being picked up by the sector with products that are played out in Web3 or make use of technologies such as augmented reality. The trend includes products that offer an understanding of the emerging metaverse and associated concepts.<\/p>\n

Trends and Knowledge<\/strong>
\nIn the ToyTrends experiential environment of Hall 3A at the Spielwarenmesse, each trend will have its own area. These areas provide information alongside relevant products, which will offer a live experience and invite the visitor to try them out.<\/p>\n

In the neighbouring Toy Business Forum, experts will give daily presentations which, alongside current industry topics and future challenges for the trade, will also cover the ToyTrends. The presentations will be available in German and English, and will be streamed on the business platform Spielwarenmesse Digital.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The three identified trends are: Discover!, Brands for Fans and Metatoys and visitors are invited to find out all about them at the 2023 show. Spielwarenmesse, champions product variety, new products and innovations. For the 2023 show, its international TrendCommittee … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":223217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"acf":[],"yoast_head":"\nSpielwarenmesse 2023 selects sales generator trends<\/title>\n<meta name=\"description\" content=\"The three identified trends are Discover, Brands for Fans and Metatoys and visitors are invited to find out all about them at the 2023 show.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toyworldmag.co.uk\/spielwarenmesse-2023-selects-sales-generator-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spielwarenmesse 2023 selects sales generator trends\" \/>\n<meta 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