{"id":244603,"date":"2024-03-07T08:54:00","date_gmt":"2024-03-07T08:54:00","guid":{"rendered":"https:\/\/toyworldmag.co.uk\/?p=244603"},"modified":"2024-03-07T09:00:33","modified_gmt":"2024-03-07T09:00:33","slug":"mattel-and-universal-renew-jurassic-world-licensing-partnership","status":"publish","type":"post","link":"https:\/\/toyworldmag.co.uk\/mattel-and-universal-renew-jurassic-world-licensing-partnership\/","title":{"rendered":"Mattel and Universal renew Jurassic World licensing partnership"},"content":{"rendered":"

Mattel will carry on as UP&E’s global toy licensee for Jurassic World toys based on more than 30 years of franchise characters and stories, as well as future content plans.<\/strong><\/p>\n

\"\"<\/p>\n

Mattel<\/a> and Universal Products & Experiences<\/a> have announced they have renewed their licensing partnership to produce toys inspired by the iconic Jurassic World franchise.<\/p>\n

Through the agreement, Mattel will continue as UP&E\u2019s global toy licensee for Jurassic World action figures, play sets, role-play, pre-school, vehicles, games and plush based on more than 30 years of franchise characters and stories as well as future content plans. This includes the all-new Jurassic World event film just announced for 2025, and the upcoming animated series \u2013 Jurassic World: Chaos Theory from Universal Pictures, DreamWorks Animation and Amblin Entertainment \u2013 which will be available on Netflix later this year.<\/p>\n

The renewal builds upon a longstanding licensing partnership between Mattel and UP&E for toys celebrating globally beloved IP which also includes DreamWorks Animation’s Trolls and Universal Pictures\u2019 Fast & Furious.<\/p>\n

“We’re thrilled to announce the continuation of our best-in-class partnership on this blockbuster franchise,\u201d said Nick Karamanos, SVP Entertainment Partnerships at Mattel. \u201cTogether, we’ve not only established Jurassic World as a top-tier toy property, but also built a legacy of evergreen success. Jurassic World fans are incredibly devoted and we are committed to delivering consistently stunning products, innovative marketing strategies and impactful retail programs.”<\/p>\n

\u201cMattel offers incredible innovation and craftsmanship along with a storied history of creating enduring toy lines,\u201d said Rafa Macias, EVP and global commercial officer for Universal Products & Experiences. \u201cThe 30-year legacy of the Jurassic World franchise is stronger than ever and we\u2019re excited to bring fans of all ages even more inspiring and thrilling toys through this extended partnership.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Mattel will carry on as UP&E’s global toy licensee for Jurassic World toys based on more than 30 years of franchise characters and stories, as well as future content plans. Mattel and Universal Products & Experiences have announced they have … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":18,"featured_media":244627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"acf":[],"yoast_head":"\nMattel and Universal renew Jurassic World licensing partnership<\/title>\n<meta name=\"description\" content=\"Mattel will carry on as UP&E's global toy licensee for Jurassic World toys based on more than 30 years of franchise characters and stories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toyworldmag.co.uk\/mattel-and-universal-renew-jurassic-world-licensing-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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