NEWS

Write Size pencils to enter UK market

Published on: 19th April 2018

Write Size has developed the world’s first range of age appropriate pencils specially designed to fit children’s hands.

The stationery concept, which has already won local awards, aims to make writing easier and quicker for children to learn.

The range of pencils have been developed to scale for children aged two years to 10+ in an attempt to make handwriting less daunting, easier to learn and more enjoyable amongst children as a result. Their shorter and more chunky appearance compared to a standard pencil helps children have better grip and control when writing and the high quality graphite makes the pencils more resistant to breakages, therefore requiring less sharpening for a longer lifespan.

The product has received some very positive results from recent studies and sampling programmes, as well as schools and parents across the UK who are already using Write Size products to enhance their children’s performance.

MD Ross Williams, who developed the concept after watching his own children struggle with pencils that were too cumbersome, commented: “The Write Size team prides itself on creating stationery that is innovative and inspiring and our mission is very simple – we want to improve the learning experience for children by giving them the best tools for the job. Around 14b pencils are sold yearly, yet they only come in one size – the right size for adults’ hands – yet, a five year old’s hands are 50% smaller than an adult’s. Clearly this makes a pencil feel twice as long as it does to us.”

Write Size has already seen retail successes in Asia and New Zealand and has recently secured a licensing agreement in US with established pencil manufacturer Musgrave. The team is now keen to bring the brand to retail in UK following increased demand. A number of SKUs will be available, including pencils, writing books, white boards with wipe clean markers, and erasable colouring pencils scaled for kids’ hands. Products have a RRP £3.99 – £9.99.

For more information on the Write Size range, please click here.

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