NEWS

WWE and Mattel launch WWE Slam City

Published on: 18th March 2014

The new kids’ property includes an original animated short-form series and a complete line of WWE Slam City merchandise.Screen-Shot-2014-03-18-at-09.51

The 26-episode series, which launches today in the US, Canada, and UK, is comprised of two-minute shorts featuring WWE Superstars in their new animated world, WWE Slam City. The first four episodes begin airing today at WWESlamCity.com and Cartoonium on YouTube. WWE Slam City toys, including action figures, ring sets and more, are currently available at major retail stores.

In addition to WWESlamCity.com and Cartoonium on YouTube, WWE Slam City will also be available in the US on WWE Network, Hulu, PlayStation, Xbox, AOL On, Nintendo, Vudu, Google Play, Kabillion, Mattel.com and iTunes. WWE will utilise all of its assets, including TV broadcasts, live events, digital and social media to generate awareness for its new kids property.

“WWE Slam City is a multi-platform property that takes our Superstars out of the ring and introduces them to kids through entertaining and action-packed animation,” said Michelle D. Wilson, Chief Revenue & Marketing Officer, WWE. “This strategic initiative is perfectly complemented through our partnership with Mattel and adds to an already dynamic portfolio of content designed to create lifelong WWE fans.”

WWE Slam City is a key component of WWE’s larger strategy to expand its reach to kids. In 2013, WWE’s national TV programming reached nearly 3m kids each week, representing more than 20% of WWE’s average weekly TV audience. WWE also reaches kids through the number two action figure property in the US[1], WWE Studios productions of The Flintstones, Scooby-Doo WrestleMania Mystery and Christmas Bounty as well as partnerships with Kraft Foods, Frito-Lay, Post Foods and MilkPEP. In addition, WWE supports programmes that positively impact children and families around the world, including a 30-plus year relationship with Make-A-Wish as well as various literacy, education, anti-bullying and military initiatives.

In addition to toys, a full WWE Slam City merchandise line, including apparel, back-to-school accessories, books, graphic novels and home videos will be available in stores by the end of 2014. In 2015, a WWE Slam City mobile game, as well as health and beauty items, home goods, party supplies and stationery will be available.

The 26-episode WWE Slam City series is co-produced by WWE and Mattel’s Playground Productions, a new division within the Mattel Global Brands whose mission is to identify, cultivate and produce compelling storylines through multiple platforms.

To view the 60-second trailer and to watch the first four episodes of WWE Slam City visit WWESlamCity.com or YouTube.com/Cartoonium.

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