LICENSING NEWS

WWE announces new TV agreement with BT Sport

Published on: 21st June 2019

WWE’s weekly flagship programming will be available live in the UK and Ireland on BT Sport beginning January 2020.

WWE and BT Sport have announced a new multi-year exclusive pay TV agreement. BT Sport will air both Raw and SmackDown exclusively live every week, delivering edge-of-your-seat action and showcasing the world-class athleticism from global Superstars including Roman Reigns, Becky Lynch, Seth Rollins, Kofi Kingston and Charlotte Flair. WWE and BT Sport will also partner across digital and social media platforms to create new content for fans that will increase reach for WWE and drive engagement across the UK and Ireland.

“We are incredibly excited by our new partnership with WWE,” said Andy Haworth, managing director Content and Strategy, BT Consumer. “It is the most successful sports entertainment brand in the world, with a rich, fun and colourful history, loved by fans across the UK and Ireland. This is a brilliant addition for our customers and we can’t wait to get going in January.”

“We are pleased to begin an exciting new chapter for WWE in the region as we join BT Sport’s innovative offering and impressive portfolio of premium sports content,” added Stefan Kastenmüller, WWE senior vice president & group general manager, EMEA.

WWE’s monthly pay-per-view events, including WrestleMania, will be available on BT Sport Box Office. BT Sport will also carry same day primetime re-airs of Raw on Tuesdays and SmackDown on Saturdays, a two-hour version of Raw, one-hour version of Raw and one-hour version of SmackDown across its portfolio of channels.

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