LICENSING NEWS

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Published on: 17th September 2021

The global ‘kidfluencers’ have so far racked up over 113b total views, with their amusing antics already translated into toys from Zuru and Playmates.

Vlad & Niki, an imaginative live-action YouTube pre-school series that showcases the everyday antics of young brothers Vlad and Niki, has surpassed more than 200m subscribers worldwide, with more than 71m on its English channel and over 253m monthly views in the United States. A global property, Vlad & Niki has been localised on 21 channels and translated into 18 languages, resulting in a total of more than 113b views.

Starring eight-year-old Vlad Vashketov and six-year-old Niki Vashketov, the short-form content is packed with everyday brotherly activities, non-stop adventures, creativity and plenty of fun. The key pre-school learning themes include family fun, discovery play, home adventures, indoor and outdoor play, singing and dancing. Each episode is produced with an innovative mix of live action, animation and music to create comedic videos perfect for the pre-school demographic. Adding to the family comedy is the boys’ real-life mother Victoria Vashketova, and toddler brother Christain.

New Vlad & Niki toys and play sets created by Zuru Toys and Playmates Toys are available in retailers such as Target, Walmart, Amazon and Smyths in Europe. Fans can become fully immersive with Vlad & Niki on the website, where they can watch videos, play games and purchase exclusive merchandise including apparel, accessories, drinkware and home goods. Vlad & Niki’s mobile application games for Android and IOS have been downloaded more than 66m times.

Vlad & Niki continues to be well received by critics as well as the public. The duo has picked up three more prestigious awards in 2021: Best Web Series for Kids at the National Parenting Product Awards (NAPPA); Best Influencers & Celebrity YouTube Campaign at the Shorty Awards; and Bronze Winner in the General Children’s Online category at the 42nd Annual Telly Awards. The latest honours bolster earlier recognition from the International Academy of Digital Arts & Sciences’ 10th Annual Lovie Awards, where the kidfluencers where shortlisted in the Outstanding Work category. The two young brothers have also received numerous YouTube Creative Awards, commonly known as Play Buttons.

Vlad & Niki was launched in English in 2018 by Content Media Group FZC, LLC/Vlad & Niki co-founded by Sergey and Victoria Vashketov, the parents of the property’s global superstars.

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