The new DZNR collectibles range celebrates iconic IPs such as Stranger Things, Transformers, Jujutsu Kaisen, Marvel and Spider-Man.
YuMe Toys, a division of the Maxx Group of companies, is launching its own range of design-led, premium quality collectible toys globally throughout 2023.
The 7.5” collectible ranges will be developed for a number of YuMe Toys’ licensing partners, and features bespoke artwork, style and design. Marketed to the consumer as limited-edition collections, new lines will be unveiled throughout the year. The DZNR series for 2023 features characters from Stranger Things, Transformers, Jujutsu Kaisen, Marvel and Spider-Man. Further IPs are yet to be announced.
The creatively named DZNR (pronounced “Deeziner”) collectible series sets itself apart as a never-seen-before collectible for design-inspired fans. Each product is uniquely individual and distils all the features that made the IP popular in the first instance, condensing it into an on-trend art collectible toy that is free-standing.
Attention to detail sets DZNR apart with the colours, textures and aesthetic feel of each product. The fabrics used (PVC leather, minky, metallic etc.) through to the embroidery and print design (glow-in-the-dark, collages, 3D accessories etc.) are unique and offer endless possibilities to the DZNR series. The creatives at YuMe have developed a range which is hugely versatile, with unique designs opening to reveal hidden surprises and others featuring split art-designs. Championing golden-age IPs, many include add-ons, and several are from a line of a limited editions.
The DZNR packaging has been given an equally high level of creative focus to ensure it pops out on-shelf to consumers. With the product visible through the box, the art-design theme is carried through to the packaging which includes box numbering, featuring bold script and a strong colour palette that replicates the creative style of product. Fans use the stylish packaging to display the DZNR charcters as a collectible range that grows over time.
DZNR’s global launch will be unveiled at Nuremberg Toy Fair and is a key feature of YuMe’s marketing plans for the first half of 2023. Ken Goodisson, commercial director, YuMe Toys, EMEA commented: ‘’Heading into 2023, we couldn’t be more excited than to be launching our very own DZNR toy range into the market. It’s been extremely well received by the trade and we hope that transcends to all toy buyers. What our team have achieved in bringing to life the popular IPs – from design to fabric, packaging to price-point – is truly unique and fantastic. DZNR is YuMe’s nod to say we understand IP, the individual characters and what has made them so great. It would seem that we’ve hit the nail on the head in bringing something entirely new to market, so watch this space as there’s much more to come.”
YuMe is part of The Maxx Group of companies.