The company is bolstering its head count with the appointment of a new global marketing manager as well as strategic agency appointments.
Rachael Springett has joined as global marketing manager and will be responsible for driving consumer demand and building the brand throughout the company’s core territories. Rachael boasts a wealth of marketing experience having spent 10 years in the FMCG industry prior to joining MGA entertainment in 2012 as international marketing and licensing director for Little Tikes.
Rachael commented: “I’m thrilled to be joining YUUworld at this exciting time for the business. Gill and Kellie have created an outstanding product with huge potential and I’m looking forward to building the brand and working within such a dynamic entrepreneurial company.”
Rachael has made an immediate impact at YUUworld with the appointment of two strategic agencies to assist with the company’s ambitious growth plans. Generation Media has been appointed to manage the brand’s UK and Australian media budgets.
Lisa Morgan, managing director of Generation Media, added: “Our 2016 media plans will build on previous advertising activity to open up the potential consumer base and extend awareness of YUU to secure the long term future of the brand.”
Rachael added: “Having worked with Lisa and the team in previous roles, I know their expertise for growing children’s brands is second to none. We have significant investment planned for developing the YUU brand and I’m confident that Generation Media are the right strategic partner to help take the brand to new heights.”
In addition to this appointment, Rachael has appointed Prism Media Production as lead creative and digital agency. Prism have worked with YUUworld previously but will now undertake all core creative for the brand and are currently developing a fresh and vibrant new look and website which will be unveiled soon.
Dan Salem, managing director of Prism Media Production, added: “We are delighted to be working with YUU which has not only developed a unique and successful product, but has ambitious plans for the future which are excited to be a part of.”