Yvolution has appointed Evolution PR to implement a UK-wide awareness campaign.
The move takes place with immediate effect to ensure maximum consumer reach pre-Christmas.
The Y Fliker scooters are known for being purely self-powered and self-propelling. Using the same motion as downhill skiing, riders only need to move their hips and legs from side to side to get going and keep moving. The Y Velo range for younger kids offers products for toddlers.
Thomas O’Connell, CEO/managing director of Yvolution, commented: “The Yvolution collection makes the perfect ridable gift for Christmas, hence our intention to ramp up the awareness throughout the autumn. With Evolution we will be able to educate the primary gift buyer, the parents, about the fun innovation of the Yvolution product line. Evolution will also directly engage children through the kids’ media about the exciting features of the Y Fliker Scooters and Y Velo Balance Bike. We believe that the Evolution team is extremely well placed to make this impact, all of which will add to the online and digital marking we have in the pipeline.”