Zag and PMI join forces on Miraculous – Tales of Ladybug and Cat Noir

Published on: 19th January 2022

PMI’s range featuring the Miraculous superheroes will include stampers, toppers, coin purses, key chains, plush backpacks and pencil cases, and a Matchify game.

Award-winning independent animation studio Zag has signed a global licensing agreement with Tel Aviv based PMI for a line of collectibles, impulse, stationery and school supplies for the global hit series Miraculous – Tales of Ladybug and Cat Noir. The new merchandise is scheduled to debut at retail in summer 2022.

Set in the charming city of Paris, the multiple award-winning Miraculous has attracted a massive fan base across the globe with its beautifully animated, intelligent, multi-dimensional and diverse teenage superhero characters. Miraculous fandom spans more than 120 markets worldwide, with four seasons of the series now on air that regularly attract No.1 ratings and a fifth in production, mobile games, the first branded game on the Roblox platform with over 300m gameplays, a new console game in the works and the upcoming US$100m+ animated feature.

PMI has mapped out a special and enchanting line of toy products befitting the unique Miraculous superheroes, including Ladybug and Cat Noir, who will be the stars of PMI’s extensive line of stampers, toppers, coin purses, key chains, plush backpacks and pencil cases, as well as Matchify card games and other stationery and school supplies.

“We are delighted to finalize our agreement with PMI, a market leader with a unique distribution advantage, reaching multiple points of sale, from newsstands and kiosks to mass market retailers,” commented Julian Zag, EVP, Global Operations and head of Consumer Products, Zag. “With season four of the series now available across the globe, and our US$100m+ animated feature coming out this year, the company is the ideal partner to work together with Zag to bring this extensive line of products to fans across the globe who are clamoring for more ways to engage with the brand.”

Omer Dekel, VP International Sales at PMI added: “I was blown away when I saw how much my son loved the show. PMI and Zag both share the same goal: to bring happiness to kids around the world, and Zag’s Miraculous and PMI’s top quality toy products make a perfect match. We are beyond pleased to add the inspiring characters of this leading brand to our ever growing portfolio, and we will make the most of our wide distribution network to quickly reach all markets covered by the global licence.”

Miraculous follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. Discover more on the website here or on YouTube.


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