Zapf Creation details major spring/summer launches

Published on: 22nd February 2023

Zapf Creation’s Baby Annabell and Baby born have maintained their No.1 and 2 brand positions in the Nurturing Dolls category throughout 2022 and into this year. 

The Baby Annabell Active Stroller with Bag

Baby Annabell’s core range of dolls and accessories is designed to be a child’s best friend, whilst encouraging nurturing skills and establishing positive role-play routines.

This year, the No. 1 nurturing doll brand is celebrating its 25th anniversary. Every Baby Annabell range is designed with developmental support in mind: doll play doesn’t just inspire imagination in kids, but can play a significant role in promoting physical, emotional and linguistic skills to help them reach important milestones. New launches for this spring/summer will enhance the play opportunities on offer during this landmark year.

Easy to fold and store, the lightweight new Baby Annabell Active Stroller with Bag is the perfect accessory to take Baby Annabell out and about. The stroller includes a handy and practical shopping bag which kids can use to store Baby Annabell’s belongings, plus a safety belt and clip buckle. It also comes with soft foam handles, while the solid frame and wheels make it easy to steer.

New to the Baby Annabell clothing range is the Baby Annabell Sheep Onesie 43cm. The design features a fluffy hood with long ears, a soft white exterior, bows on the feet and a detailed design of mini animals. It’s easy to zip up and comes on a hanger so it can be stored when play is over.

Baby born Bear

No. 2 nurturing doll brand Baby born continues to introduce innovative new products that encourage imagination and inspire creative role-play. Zapf Creation is entering the plush category by introducing Baby born Bear this year, opening up a new world of imaginative play for little ones. Available in either a white, pink or blue romper, and suitable from birth, the Bear is the perfect new addition to the Baby born family.

The Baby born Bear range also includes additional play sets and accessories such as the Baby born Bear Dress 36cm, Baby born Little Bear Onesie 36cm, and Baby born Bear Backpack. Featuring a honey theme, the backpack can store playtime essentials and convert into a bear carrier.

Kids can also get Baby born Bear ready for a nap in the Baby born Bear Sleeping Cave, designed in the shape of a bear head.

Zapf Creation will be supporting all new 2023 items alongside its core range with TV and digital investment, PR campaigns, media relations and a social strategy which will bring Zapf Creation’s products to the forefront of customers’ minds and continue to drive demand to key retail partners.

All new products continue to be packaged in plastic-free packaging as part of Zapf Creation’s ongoing commitment to sustainability and reducing its environmental impact.


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