Zapf Creation launches new doll brand, Chou Chou

Published on: 7th November 2022

The trio of Chou Chou dolls bring a unique twist to Zapf’s classic doll portfolio this Christmas, with large, expressive eyes and colourful hair.

Chou ChouZapf Creation is launching its new doll brand, Chou Chou, just in time for Christmas. The new dolls offer a fun twist on classic doll style and are designed to encourage nurturing doll play among children aged two and over.

With adorable big eyes that ‘bobble’ when the dolls are moved around and colourful hair, the three Chou Chou dolls have an array of features that little ones will find engaging. There are three dolls to choose from – Robin, Luka or Mika – all of which come dressed in a bright, colourful outfit. Each doll also features over 25 hilarious sounds that children will be giggling along to this festive season.

Thanks to their moveable heads, arms and legs, the Chou Chou dolls can sit and stand on their own. The included bottle and dummy activate sucking sounds when put to each doll’s mouth.

The dolls come in Zapf Creation’s plastic-free packaging. The new packaging forms part of the company’s commitment to reducing waste in the face of growing demand from parents and children for more sustainable options in the toy market.

The new brand will be supported by heavyweight TV and YouTube campaigns aimed at children and over-the shoulder viewers throughout November and December. Influencer and social campaigns will bolster the media investment and showcase the fun features to parents and gift givers alike.


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