Kids International Marketing & Snap Toys have announced the appointment of Zappies Ltd as the exclusive distribution partner in the UK & Ireland, for Snap Toys’ first three brands.
Snap Toys launched in the USA with its first proprietary brands in 2016, following nearly 20 years as a highly-rated OEM vendor.
Kids International Marketing launched Snap Toys’ five brands in October to international distributors. Zappies is launching Lil’ Butters, a lifestyle collectable, already the recipient of 4 awards. Glitter Shine Dragons, a plush that has shelf appeal thanks to its use of different materials and Thunder Stompers, a plush featuring a unique packaging design, completes the collection.
Commenting on their appointment, Andrew Hardwidge said, “This is a significant step for Zappies. We are delighted to be working with a company with so much creativity.”
Ricardo Venegas, founder of Snap Toys, said “We’ve been delighted with the overwhelming response to our lines in such a short period of time and we will be making many more distributor appointments in the next month.”
Zappies are exhibiting Snap Toys at Nurnberg this week Stand No. 12.0-G-13.