Zappies to launch three new brands at Nuremburg

Published on: 31st January 2017

Untitled-1 copySnap Toys launched in the USA  in 2016.

Kids International Marketing & Snap Toys have announced the appointment of Zappies Ltd as the exclusive distribution partner in the UK & Ireland, for Snap Toys’ first three brands.

Snap Toys launched in the USA with its first proprietary brands in 2016, following nearly 20 years as a highly-rated OEM vendor.

Kids International Marketing launched Snap Toys’ five brands in October to international distributors. Zappies is launching Lil’ Butters, a lifestyle collectable, already the recipient of 4 awards. Glitter Shine Dragons, a plush that has shelf appeal thanks to its use of different materials and Thunder Stompers, a plush featuring a unique packaging design, completes the collection.

Commenting on their appointment, Andrew Hardwidge said, “This is a significant step for Zappies. We are delighted to be working with a company with so much creativity.”

Ricardo Venegas, founder of Snap Toys, said “We’ve been delighted with the overwhelming response to our lines in such a short period of time and we will be making many more distributor appointments in the next month.”

Zappies are exhibiting Snap Toys at Nurnberg this week Stand No. 12.0-G-13.


Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust

The London Toy Company teams up with Wow! Stuff for new release

New York Comic Con

New York Comic Con moves to virtual event


Asmodee set to launch virtual AsmoFair

Exclusive: NPD looks at the UK toy market in recent months

Be part of the October Licensing Special issue of Toy World