Zinc confirmed as UK’s number one wheeled toy brand

Published on: 1st June 2012

Zinc, the UK-based wheeled toy and sports brand, has delivered excellent first quarter results placing them as the number one wheeled toy brand in the UK.

The NPD has confirmed that the brand now holds the number one position in the wheeled toy category.

Zinc’s commercial director, Simon Pickavance, said: “Since Zinc’s inception just over three years ago we have stuck to our core values when developing our ranges and building great quality products with compelling reasons to buy. We have continued to work closely with our partners to target core play patterns and critical price points. Customers have a bewildering choice within the wheeled toy category and Zinc continues to deliver innovation and value in a very tough economic climate.”

Ying To, Zinc’s brand and marketing manager, said: “Zinc’s success is attributed to listening to the market and developing product that customers want, not what manufacturers think they want. The excellent growth of the brand is very welcome and of course we would like to thank all of our retail partners for supporting and helping to deliver these amazing growth figures. We are confident that this will continue with a number of new innovations already planned for previews in June and July, the opportunity for further growth is already planned into the ranging. We also have so many new opportunities for growth outside the UK with deals ready to be penned in most major countries in Europe and Asia and Canada 2013 looks like it can only get even more busy.”


Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club


Amazon blames social media for fake reviews

Rubies adds Amelia Fang to its licensed costume portfolio

Tonies adds characters from classic children’s books to range

Wilton Bradley appoints Jeff Goldstein as country manager for the US and Canada

TopBright expands into Europe

Zapf, MGA, Sawdust and Rainbows, Mookie and many more celebrate Loved by Parents wins

More new roles added to the Toy World recruitment section

New Giraffe Insights research: international kids gifting behaviours