The NPD has confirmed that the brand now holds the number one position in the wheeled toy category.
Zinc’s commercial director, Simon Pickavance, said: “Since Zinc’s inception just over three years ago we have stuck to our core values when developing our ranges and building great quality products with compelling reasons to buy. We have continued to work closely with our partners to target core play patterns and critical price points. Customers have a bewildering choice within the wheeled toy category and Zinc continues to deliver innovation and value in a very tough economic climate.”
Ying To, Zinc’s brand and marketing manager, said: “Zinc’s success is attributed to listening to the market and developing product that customers want, not what manufacturers think they want. The excellent growth of the brand is very welcome and of course we would like to thank all of our retail partners for supporting and helping to deliver these amazing growth figures. We are confident that this will continue with a number of new innovations already planned for previews in June and July, the opportunity for further growth is already planned into the ranging. We also have so many new opportunities for growth outside the UK with deals ready to be penned in most major countries in Europe and Asia and Canada 2013 looks like it can only get even more busy.”