Already established as being one of the fastest growing boys’ brands in the wheeled industry, Zinc is aiming to build on its brand awareness and reputation through this exclusive partnership.
Ying To, Zinc’s brand manager at Hy-Pro, told Toy World: “It’s an exciting time for Zinc. With this exciting collaboration, and the extended marketing activities which we’re putting behind the Zinc range in 2012, we’re looking to really drive awareness and take the brand on to the next level”. Team Extreme’s success in outdoor events has positioned them as the world’s largest display team of skateboarders, scooter riders, BMX riders and in-line skaters. The British group, which has been performing displays for the last two decades, traditionally appears at over 200 shows a year, including high profile events such as F1 Grand Prix races, Festivals and Sports Awards.
These shows are seen by over 1.5 million viewers each year. The 2012 schedule, which kicks off in April and runs through to October, will include appearances at major shopping centres around the UK, as well as Butlins Holiday Camps and a performance at a special Olympic event in Weymouth.
Ying comments: “As Zinc is a British designed and engineered brand, it seemed ideal to tie-up with an established British display team. Zinc branding will feature prominently during the shows; the riders will be wearing Zinc- branded clothing, whilst the ramps and sets will also sport the Zinc logo.”