As well as unveiling its new identity for Mister Maker, the company has also secured a three-year renewal with its licensee Creativity International.
Zodiak Kids has also brought new licensees ToucanBox and Add Trading on board for 2016. ToucanBox delivers unique arts and crafts kits in personalised boxes direct to consumers across the UK.
The company will create an additional Mister Maker offering containing bespoke arts and crafts kits that children can do at home, with all the elements delivered directly to them on a subscription basis.
Add Trading will make a range of Mister Maker products incorporating air drying clay, modelling clay and dough, hydro and ironing beads and jewellery kits.
Mister Maker’s seventh series of Mister Maker’s Arty Party launched on CBeebies in December last year and became the second highest performing series for 4-6 year olds on the channel last year.
Claire Shaw, vice president of licensing at Zodiak Kids, said: “We are absolutely delighted to renew Creativity International which has been our key licensee for the last seven years and to bring on board two new partners as the new series continues. These are great opportunities for reaching consumers and building on our high levels of brand awareness.”