Zomlings experience strong first week of sales

Published on: 14th March 2014

Zomlings launched last week and the reaction from both consumers and retailers has been strong.zomlings300

The collection of miniature monsters from Magic Box offers more than 100 different characters to collect at pocket money prices. There are three different products available with prices set at 50p, £1 and £2. There are special gold and silver Zomlings to collect and pictures of these are already appearing on various social media sites.

A strong TV campaign commenced on 5th March 2014 and will deliver more than 840 TVRs during March and April. Over 5.1m children are expected to see the campaign.

Ben Harper, Magic Box’s UK director, commented: “The reaction to Zomlings has been fantastic and better than anything we have seen for a number of years. Consumers and retailers seem to have embraced the concept and the pocket money prices.”

Steve Buckmaster, Esdevium Games’ sales director, added: “Retailers who took launch offers from us have already been back to re-order and we are taking new enquiries every day. Zomlings has got off to a very impressive start.”

A free standing display unit, which can display all three of the Zomlings products, is available for independent retailers to order via Esdevium Games. Retailers are urged to order now as numbers are limited.

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