The campaign will deliver almost 400 boys 4-9 TVRs and will ensure demand and awareness for the pocket money collectable. The launch will also be supported by online marketing activities, product sampling and in-store display units.
Esdevium Games is Magic Box Int’s toy trade partner for Zomlings Series 2. Steve Buckmaster, sales director, commented: “Zomlings Series 1 sold really well for us, combining a great range of collectables with superb price points. Series 2 builds on that winning formula whilst developing the range a little and releasing at a key time of year for playground crazes and collectables.”
Consumer interest is growing daily and Magic Box Int is expecting a good reaction to the brand new elements that Series 2 has to offer, in particular to the super rare Gold Zomlings Towers. The affordability of the whole range, with prices starting at 50p, remains a key USP.
Magic Box Int and Esdevium have free standing display units available to help independent retailers to drive extra sales.