The fourth series of the pocket money collectible Zomlings will be coming into stores this week.
The first three series of Zomlings have sold millions of units in the UK, with sales increasing with each new series that has been launched.
The fourth series of the collectible range introduces a wide variety of new characters and new features, including new Crystal Zomlings, new Zom-Mobiles and Zomblings Buses.
The pocket money friendly prices remain unaltered with prices starting at 50p for a blind bag containing one Zomling.
Zomlings was the highest TV advertised toy in the first quarter of 2015, and TV investment will continue in September to support the launch of Zomlings series four. There will also be a range of social media activities and product sampling, to ensure that kids and parents are aware of the new series.
Ben Harper, Magic Box Int’s UK director, commented: “Zomlings has been a tremendous success story and series four is our best yet. We are really excited about the new Zom-Mobiles and think that they could be a stand out performer within the range. Our investment in TV and other marketing initiatives has driven huge awareness for the brand, and I hope that retailers will continue to support us this autumn.”