The sponsorship features six different creatives, each showcasing a variety of different Zoobles that are available to collect. Creative includes the new linkable happitat Single Zoobles, designer Pop Art series, Deluxe Dressoobles, the talkative Chatteroos, popular Mama’s and Zooblings and the largest ever Zooble Dazzle-Doo.
Emma Eden, brand manager for Zoobles said: “We are delighted to be working with Sky Media as we know that our target consumer is very engaged with both Nickelodeon and PopGirl. The bumpers are bright, fun and quirky – just like Zoobles themselves!”
David Shore, head of sponsorship for Sky Media said “It’s great to have Zoobles sponsoring afternoons on Nickelodeon and PopGirl. With eight kids channels in the portfolio, we were able to help identify the most effective environments to reach their audience while also delivering creative that works brilliantly across both channels.”
Zoobles is currently the #3 Play-set Themed Collectable property (NPD EPoS January 2012) and Spin Master will continue to promote with a heavyweight TV campaign running throughout spring and the rest of 2012.