Zpiiel appoints Kids International Marketing

Published on: 15th April 2020

Kids International Marketing will focus initially on appointing distribution partners across multiple territories. 

Danish based toy company Zpiiel ApS and Kids International Marketing (KIM) have confirmed they have reached an agreement for KIM to manage international sales for the Zpiiel brand.

Zpiiel is a simple yet compulsive and very creative construction concept delivering low impulse purchase price points. The concept is designed for creative minds aged 5+ and is presented in eye catching packaging with supporting point of sale material.

Zpiiel is manufactured in Denmark offering easy access for European customers and is already well established across Scandinavia, Germany and Benelux. KIM will focus initially on appointing distribution partners for The UK & Ireland, Australia, New Zealand and South Africa.

Martin Christiansen, founder of Zpiiel, commented: “We are delighted to be working with KIM and look forward to replicating our current success in new markets. Zpiiel is an ideal product for the unique challenges the world is currently experiencing, given its creativity and compact size. However we are maintaining production and can ship right away.”

KIM believes that Zpiiel can become a strong basic line for many classes of trade and also points out that the brand has one other very special element. Zpiiel is currently developing a unique recycling proposition to support the brand; while many consumers may choose to hold on to their Zpiiel collection, long after a child has outgrown it, Zpiiel can be returned to the factory for regrind and reuse in new Zpiiel products. The company believes this is a first for the toy industry.

For more information contact Kim or Corrinne Carter or call +44 (0)7770 661461.


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