Zuru has launched the second series of Shnooks, the plush collectible with expanding hair.
Shnooks were the first toys to combine plush and hairplay and have been a consistent top selling toy since launch. Contained in a vacuum bubble, each pack contains one of six collectible characters – Berri, Lolli, Bubbles, Mello, Lulu and Beanie – along with a candy scented comb, best friend hairband and styled hair ties. Once opened their hair grows up to 8x in size, allowing kids to shake and style.
The launch of the second series is supported by a robust social media and PR campaign which has already seen the new range receive over 20,000 followers on Pop Jam in the last six months. It will also be supported with a new TVC which launches on 23rd March for three weeks, and will run across key channels including CITV, Disney Channel, ITV Breakfast, Nick Junior, Pop and Cartoon Network.
Consumers can visit Shnooks.com where they can design and download their own customised Shnooks character, as well as watch videos and download posters.