Zuru introduces Vlad & Niki unboxing experience

Published on: 11th March 2021

The new Vlad & Niki Superhero Surprise unboxing experience from Zuru will hit UK retail in May, allowing kids to bring their own story to life.

One of the largest YouTube channels in the world, Vlad & Niki is ranked the No.1 Boys Show and No.2 Family Show, with over 56b views and more than 90m subscribers across 12 languages via its 15 channels.

The energetic videos focus on the boys’ daily life adventures, which are brought to life with special effects and animation, superhero narrative, toy testing, and catchy songs.  Last year, the boys introduced Christian – their new baby brother, who is already delighting in his older brothers’ antics.

The adventures of the internet sensations will land in the toy aisle from May as Zuru launches a complete unboxing experience with Vlad & Niki Superhero Surprise.

“Vlad and Niki are charismatic brothers who have captivated children around the world,” said Aneisha Vieira, global brand director of Zuru. “Zuru has combined the energy, magic and spirit from the series into an experience that pre-schoolers will wholeheartedly embrace.”

Vlad & Niki’s Superhero Surprise will be available in Dino Attack and Robot Battle themes. An action-packed comic book adventure will set the stage for a playtime experience complete with corresponding superhero costumes, vehicles, figures and more, allowing kids to bring their own story to life.

“Zuru has created a collection of toys that encompass Vlad and Niki’s sense of adventure, discovery and imagination,” said Sergey Vashketov, father of the YouTube pre-school superstars and co-founder of Content Media Group. “Now, kids everywhere can use their own creativity playing along with Vlad and Niki and their Superhero Surprise toy collection kits.”

The Superhero Surprise pack features over 20 surprises including a mask and cape, superhero figurines of the duo, Baby Christian figurine, a dinosaur or robot figurine, two die-cast cars, a slime egg, light up skateboard, wrist snap-band, stickers, tattoo and more.

For more information, visit the Zuru website.




Friday Blog

Forget about the price tag … it’s the Friday Blog!

Zuru unveils new Mini Brands collection in time for Christmas

Mojo Fun partners with Quercetti in exclusive distribution deal

Plus-Plus partners with Tumble Tots

Exclusive: Deddy Bears on the fright track

Exclusive: Asmodee’s Star Wars: Unlimited TCG

Tickets now available for Spielwarenmesse 2024

Exclusive: Curious Universe’s phenomenal five-year growth

Ravensburger launches UK’s tallest GraviTrax marble run

Mattel releases fourth Claudia Schiffer Barbie