Zuru partners with Disney on TV and digital campaign

Published on: 24th May 2018

Toy company announces its Smashers brand is collaborating with Disney XD on a two month campaign.

From 28th of May, the best-selling Smashers collectible brand will kick-start an integrated campaign that will tap into the UK’s young football fanbase during the FIFA World Cup 2018 period.

Smashers will be sponsoring billboard content around three of Disney XD’s football-themed programmes – The Goalmouth, Supa Strikers, and Disney’s 11 – alongside pre-roll across the Disney XD YouTube channel.

Erika Sava, Zuru’s communication manager, commented: “The FIFA World Cup 2018 and Disney XD’s programming schedule offers the perfect synergy for partnering with Smashers. Series 1 is a collection of characters based on the world’s most popular sports, and with UK sales still exceeding forecasts, it’s a theme that appears to be resonating with children nationwide.”

In conjunction with the TV sponsorship, Smashers will also implement an influencer campaign, sending more than 100 football buses out to take football-themed play to kids at their own homes. Various social channels will be running special content around these key dates too.

Erika continued: “Football is one of the UK’s most popular sports, and with the hype already building around the World Cup in June, it seemed both a natural fit and perfect timing for us to fuse the Smashers brand with popular, sports-led content across kids’ TV and digital channels.”

Aimed at pocket money, treats, and gifting budgets, SKUs include the Smashers one-pack, three-pack and eight-pack, alongside bigger hero items such as Collectors’ Tins and Smashers Team Bus playsets. The Series 2 Gross collection will launch in July supported by an extensive marketing campaign.

For sales enquiries, please contact Geemac: +44(0)1604 401 719 /


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