A limited-edition line of X-Shot Ninja dart blasters will launch this autumn, with five custom items available.
Zuru has announced the latest growth plans for blaster IP Zuru X-Shot, by collaborating with the world’s most recognised gamer and Fortnite player, Ninja. The limited-edition line of X-Shot Ninja dart blasters will launch this autumn with five custom items available in the range, including: Stealth, Quick Scope, Turbo Strike, No Rez and Justice, each featuring a premium X-Shot Ninja dog-tag accessory.
Zuru launched its X-Shot brand six years ago and is now recognised as the second biggest blaster brand globally. It has been cited as the fastest growing brand in the outdoor toys category (NPD USA July 2018) and saw a 60% increase in units shipped globally during 2018. Brand forecasts predict that 40m X-Shot blasters will be shipped across all territories in the year 2019, with current production ramping up to produce more than 2.5m dart blasters, 1m water blasters and 23m foam darts every month.
“Gaming levels are at an all-time high and Ninja has over 40m followers across his platform, so there’s no surprise that Ninja and Fortnite licensed products are amongst some of the best-selling items in boys’ action,” said Renee Lee, global marketing director, Zuru. “Ninja is exceptionally popular amongst young gamers, with many of his fans matching the blaster category demographic. He’s the ultimate partner for one of our most competitive ranges which offers performance and value, while retaining quality and innovative designs. The new X-Shot Ninja range has been designed to reflect Fortnite references and allow fans to truly up their game with a series of super powerful blasters.”
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