WORLD NEWS

Zuru partners With TerraCycle to launch global balloon recycling programme

Published on: 11th July 2019

The company’s Bunch O Balloons and Self-Sealing Party Balloons will be 100% recyclable in multiple territories around the globe.

Zuru has announced a Bunch O Balloons recycling programme powered by a long-term strategic alliance with the innovative recycling giant TerraCycle. The partnership encourages consumers to think ‘green’ and recycle 100% of their used balloon plastics and packaging. Beginning September 1st, all Zuru Bunch O Balloons products in the UK, USA, Canada, Australia and New Zealand will be fully recyclable.

The Bunch O Balloons recycling programme offers consumers the opportunity to ship or drop off used Bunch O Balloons packaging, balloon pieces and fast-fill stems at TerraCycle recycling stations, where they will then be processed and recycled into new materials.

“Taking steps to make our products more sustainable is a top initiative, especially when it comes to left-over balloon latex and packaging from our Bunch O Balloon brands,” said Anna Mowbray, COO & Founder, Zuru. “Through our partnership with TerraCycle, we’re providing consumers a simple way to recycle material, reduce the amount of landfill plastic around the world and produce recycled materials.”

“We’re thrilled to partner with Zuru on its balloon recycling programme,” said global spokesperson Tom Szaky, TerraCycle CEO. “Together, we are working to encourage consumers to take action to reuse and recycle waste instead of incinerating or landfilling it. This moves waste from a linear system to a circular one, allowing it to keep cycling in our global economy.”

The multi-market TerraCycle programme is one part of Zuru’s 10-year sustainability programme, which aims to rethink how the company designs new and existing products, reduce the usage of plastics in items while still delivering a quality experience, and encourage recycling at all touchpoints.

The company is already building sustainable practices into its products. The Zuru Bunch O Balloons Self-Sealing Party Balloons, the latest addition to the category-leading Bunch O Balloons brand, feature fast-fill stems that make them reusable. Zuru also encourages the safe and sensible use of party balloons, and advises consumers not to release balloons, especially helium ones, into the atmosphere.

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