NEWS

Zuru pursues Robo Fish IP infringements

Published on: 17th July 2013

Zuru is pursuing retailers and distributors for infringing intellectual property on its Robo Fish line.Robo-Fish300

Legal Counsel for Zuru has begun pursuing Happiness Trading and Hogenkamp Klompen en Souvenirs B.V for intellectual property infringement upon the release of their item ‘Ifish’ in the Netherlands. The pending law suit contends that the defendants have committed multiple infringements on Zuru’s IP inclusive of Slavish copying/tort, copyright infringement, design right infringement and trade dress infringement. In lieu of the actions taken to date by Zuru, Hogenkamp, along with others, have already removed all listings of the item on online media and are implementing a full product recall.

Zuru introduced the Robo Fish line last year, and it has featured on David Letterman, U.S Today, Fox and other major publications and TV shows across the world. Zuru will continue to protect its IP and do what it can across the entire supply chain to stop people profiting from their IP and investment.

Zuru’s COO Anna Mowbray, said: “It’s a real shame that certain parties choose to support cheap counterfeits and profit on other peoples marketing and innovation efforts. We will do everything in our power to stop this from happening and have no issue going after infringers whether they be agents, distributors or retailers however big or small.”

Nick Mowbray, president of Zuru, added: “Zuru puts a huge effort into being innovative, innovation is what keeps the industry alive. Anyone who supports inferior knock offs is only stifling innovation and opening themselves up to legal action.”

Zuru welcomes any retailers and distributors to review its IP, both issued and pending, and welcomes them to reach out at any time to gain a better understanding and help them avoid any future potential legal issues.

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