Alongside existing ranges, Tobar will launch new Wild series with colourful animal prints.
Tobar has been selected by Zuru as the exclusive distributor for Tangles in the UK. A classic in the toy world, having been first designed back in the 1980s by the sculptor and inventor Richard X Zawitz, Tangles are expected to increase in popularity this year. As such, Zuru will partner with Tobar to distribute the expanding range of fiddle-toys across the country.
Joining the Classic, Crazy and Metallic ranges, Tobar will launch the new Wild Series, with vibrant animal prints to mix and match. All Tangles can be taken apart and mixed up, so the more you get, the more combinations there are.
Tangles are made up from several turning pieces that can be bent and twisted into near endless configurations. On-trend and addictive, Tobar expects to see Tangles in playgrounds across the UK.
Finally, Zuru will launch a new series of television advertisements this year to introduce a new generation to all the fun that can be had with Tangles.
David Mordecai, CEO of Tobar, commented: “We pride ourselves in spotting the next big trends before they happen at Tobar, and with Tangles we know we’re onto a winner. Once you’ve picked one up, you’ll struggle to put it down. We’re extremely pleased to be working with Zuru this year as its sole UK distributor for such a fantastic and on-trend product.”
Will Collinson, sales and marketing manager at Zuru, added: “We’re delighted to be partnering with Tobar as our sole UK distributor. It’s set to be an exciting year for Tangles and we can’t wait to see our new fantastic Wild range launch.”