Zuru Toys appoints Playtime PR

Published on: 12th September 2017

Company appointed to help drive new strategy forward in 2017/2018.

Zuru Toys is set to strengthen its communications programme in the UK with a raft of new trade- and consumer-facing initiatives to support key ranges. These ranges include the newly launched Mayka Toy Block Tape, the re-launched Shnooks brand, Tangle Creations’ flagship Tangle! line and The Original Fidget Cube. Playtime PR has been hired on a retained basis to devise and implement strategic campaigns to support all Zuru ranges in the UK, with immediate effect.

Renee Lee, global marketing manager, Zuru Toys commented: “The UK remains a key market for us and, as we embark on an ambitious programme of significant new brand launches in this territory, we felt it was important to bring in a PR agency that could breathe fresh life into our campaigns. 2018 is also shaping up to be an exciting year for Zuru, with plenty of new ranges and brand extensions, so it’s vitally important that we ensure our communications team is as dynamic as our product range. We plan to significantly increase our investment in digital and PR activity, responding to the changing ways in which children consume media.”

Lesley Singleton, founder and managing director, Playtime PR added: “Naturally, we are thrilled to be working with Zuru. The brand is home to an array of different playthings, all of which provide trade and consumer markets with something new and interesting to get their teeth into. We’re hitting the ground running by taking forward some existing campaigns for Zuru, and starting to add our own gloss. Our strategy with all clients is about so much more than just delivering the essential pure product PR – we’ll be creating experiences and shining a light on some of the untold stories that can come out of the different brands too, helping cement them as must-haves for both retailers and children.”


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