Company heats up its Bunch O Balloons Unleash Summer campaign with the introduction of Mr. Summer.
The live manifestation of summer fun and the mascot for the company’s innovative water balloon line, Mr. Summer represents the exuberant connection between summer and Bunch O Balloons, and will be the official messenger of the season, encouraging everyone to get outdoors and enjoy the sun.
Mr. Summer kicked off the season on 1st June, the official start of summer, with the Bunch O Balloons Mr. Summer video which launched on YouTube, and will headline a robust social and digital media campaign starring Mr. Summer himself (see below video). Select media and influencers will also receive a box full of summer essentials personally curated by Mr. Summer, including Bunch O Balloons.
Renee Lee, global marketing manager for Zuru, explains the concept of Mr. Summer as: “The icon of summer, a fun and fresh ideal for families who like to have fun outdoors. Mr. Summer is meant to appeal to millennial families in a way that is relevant to them. He is a throwback to the 80s and the nostalgic feeling that the best days of summer are spent outside, before the days of tablets and mobile devices.”
The campaign hits as Zuru confirmed that the European patent for its highly successful Bunch O Balloons product will be effective in time for summer.