NEWS

Zuru unveils new Rainbocorns

Published on: 24th July 2018

Rainbocorns is a new range of collectibles that combines some of the year’s hottest trends, including unboxing, unicorns, and sequins.

Every Rainbocorn comes in a big, bright pink mystery reusable egg. There are 12 different Rainbocorns based on six animals and every animal comes in two designs. Children can collect them all – Puppycorns, Kittycorns, Hamstercorns, Bunnycorns, Unicorns and Monkeycorns, along with their 12 unique sequin surprises which reveal what they love.

Each Rainbocorn also comes with a baby Boo-Boocorn – a tiny collectible baby hidden in a secret egg for another layer of surprise. There are over 20 Boo-Boocorns to collect, including the rare twin Boo-Boocorns.

The launch of the range will be supported by a dynamic and integrated marketing campaign incorporating a new TVC, PR and digital content.

The TVC launches in August and features YouTube influencers Naiah and Elli Toys Show and Tic Tac Toys. It will run across CITV, CITV Breakfast, ITV Breakfast, Disney XD, Disney Channel, Disney Jr, Nick, Nicktoons, Nick Junior, Nick Junior 2, Pop, Tiny Pop, Boomerang, Cartoonito and Cartoon Network.

Digital content will support the TV ad and follows the same YouTube influencers in the boardroom as they work with toy executives to create the perfect toy, bringing together all the things they love, to create the Rainbocorns. The digital content will be launched on their channels which have over 4m subscribers.

To round out the robust narrative of the Rainbocorns, Zuru will also create an animated web series that follows the Rainbocorns on their adventures in Rainboville. The episodes will follow the gang as they hatch new Rainbocorns, go on Halloween and holiday adventures and various escapades around Rainboville with friends.

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