Zuru’s re-launch of Shnooks brand proves successful

Published on: 5th September 2017

Shnooks is selling up to 10pcs per store per week among increasing demand for new orders.

Zuru’s revamped Shnooks plush toy, with colourful hair made for styling, has been packaged in a new innovative bubble packaging; a vacuum bubble that, when opened, means Shnooks grow eight times their original size.

To promote Shnooks, Zuru launched its TV advertising campaign in July, and has a second burst of TV advertisements running until 6th September.

To further support the campaign, the company has have focused on gaining a strong online presence by launching an interactive website with a customise your own Shnook feature, downloadable posters and colouring pages, and a fast-growing Facebook page where the TVC has gained over 530,000 views in its first month.

As an extension of the online strategy, Zuru has secured a partnership with UK YouTube influencer EmilyTube, in its mission to capture the imaginations of a new generation of girls. With over 4 million subscribers, EmilyTube features learning videos and appeals to the Shnook’s target demographic of 3-8 years.

There are 6 Shnooks characters to collect. Available in Smyths, B&M, Argos, Asda, Tesco and The Entertainer.


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