Zuru’s re-launch of Shnooks brand proves successful

Published on: 5th September 2017

Shnooks is selling up to 10pcs per store per week among increasing demand for new orders.

Zuru’s revamped Shnooks plush toy, with colourful hair made for styling, has been packaged in a new innovative bubble packaging; a vacuum bubble that, when opened, means Shnooks grow eight times their original size.

To promote Shnooks, Zuru launched its TV advertising campaign in July, and has a second burst of TV advertisements running until 6th September.

To further support the campaign, the company has have focused on gaining a strong online presence by launching an interactive website with a customise your own Shnook feature, downloadable posters and colouring pages, and a fast-growing Facebook page where the TVC has gained over 530,000 views in its first month.

As an extension of the online strategy, Zuru has secured a partnership with UK YouTube influencer EmilyTube, in its mission to capture the imaginations of a new generation of girls. With over 4 million subscribers, EmilyTube features learning videos and appeals to the Shnook’s target demographic of 3-8 years.

There are 6 Shnooks characters to collect. Available in Smyths, B&M, Argos, Asda, Tesco and The Entertainer.


Friday Blog

Beyond all expectations…it’s the Friday Blog!

Toy stalwart Dave Howard to retire

Exclusive: A look at Pocket Money and Collectibles

Brainstorm supports school recycling project

Spin Master details an exciting year for Paw Patrol brand

Exploding Kittens is now available on Nintendo Switch

UN and the Smurfs unite to present joint keynote at B&LIS

Moose Toys signs master toy deal for Fall Guys: Ultimate Knockout

Toy Trust launches Around the World in 80 Hours

Toy World welcomes new assistant editor Sam Giltrow