Zynga forced to change logo in Scrabble row

Published on: 4th November 2013

A High Court judge has ruled that Zynga’s use of a curly letter M in the logo for its Scramble game “gives the impression that the word is Scrabble when one looks at it quickly”.Scramb300

This means Zynga will have to change the game’s logo, but not the name itself. However, Mr Justice Peter Smith did find that Zynga’s Scramble With Friends word game for mobile devices does not infringe Mattel’s Scrabble trademarks. Mattel had argued that Zynga’s use of the word “Scramble” was too close to the word “Scrabble”. Mr Justice Peter Smith disagreed.

In response to the ruling, Mattel spokesman Alan Hilowitz said: “We are pleased that the English High Court today affirmed Mattel’s request for an injunction against Zynga, finding that the similarities between their Scramble With Friends logo and Mattel’s intellectual property likely would confuse the public into thinking they were in fact downloading Scrabble. We are, however, disappointed that the court did not rule that Zynga should cease using the Scramble name, which Mattel intends to appeal.”

Zynga said it was not prepared to comment on the case.

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