BBC Studios says the translation of the Bluey brand is best-in-class, as Moose Toys continues to deliver a range that celebrates the spirit of Bluey.
The BBC Studios’ licensee will remain the global master toy partner for the Emmy Award-winning animated TV sensation Bluey in all territories. The landmark multi-year renewal will build on the global success of Moose’s toy range. It follows hot on the heels of ABC Australia and Disney platforms’ simultaneous global premiere of the extended special Bluey episode The Sign, which welcomed critical and audience acclaim across the world. The Sign gathered more than 10m views worldwide on Disney+ in the week after its release, and is the top ABC programme of 2024 YTD and the highest ABC programme of all time on ABC iview.
Additionally, BBC Studios recently revealed that a collection of new Bluey Minisodes is set to premiere on the Australian Broadcasting Corporation (ABC) in June for audiences in Australia, and will be available on Disney Jr. and Disney+ this July.
Andrew Carley, director of Global Licensing at BBC Studios, said: “With global fandom for Bluey showing no sign of abating, I am delighted that our dynamic toy partnership with Moose Toys is set to continue for years to come. Moose’s translation of the Bluey brand is best-in-class. The team continues to consistently deliver brilliant products that captivate young imaginations and inspire un-paralleled play experiences that celebrate the spirit of Bluey perfectly.”
Paul Solomon, CEO, Moose Toys, said: “We feel very lucky to be part of the awesome team that brings Bluey’s much loved characters to life for kids around the world. Bluey has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures, Bluey reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of Bluey to life than a family-run, Aussie toy company like us?”
Moose Toys is aligning with BBC Studios’ 2024 Family Trip theme for Bluey with a strong autumn line-up. This autumn/winter, fans will see Bluey reaching new heights with a 3-in-1 airplane playset that transports her and the family to a resort vacation. New additions to the top-selling plush assortment will include fan favourites Pilot Bluey, Travel Bingo and Princess Muffin, and engage the Heeler family in imaginative new ways to gather and play in the new Celebration Home, a spacious two-level playset. Beyond that, there’s an innovative new line of wooden toys and games crafted from premium materials.
Bluey toys have consistently won accolades from trade and consumer publications, toy and licensing industry associations and top retailers around the world, amassing more than 50 awards and nominations in five years. Bluey’s phenomenal popularity across the globe enables its licensing programme to grow at pace with products launched in over 49 countries, and over 20m books sold worldwide in more than 20 languages.
