The business magazine with a passion for toys
Since its launch in September 2011, Toy World has firmly established itself as the market leading UK toy trade magazine.
Here at Toy World, we are committed to delivering a fresh and exciting magazine which everyone connected with the toy trade wants to read, and which gets people talking.
The Toy World brand encompasses all the key elements of a successful 21st century media organisation; print, website and social media.
The print edition of Toy World remains the core of the brand – its heart and soul. Print remains by far and away the most popular way of accessing valuable industry information and keeping fully up to date with what’s happening in the trade.
Here at Toy World, we combine traditionally popular content with some brand new ideas to create a magazine which appeals to all sections of the Toy Trade, from major buyers to independent retailers.
Toy World features news, opinion, insight, analysis, comment, interviews, articles, product features and much more. We have lined up an unrivalled panel of expert contributors, comprising some brand new columnists and some old favourites. Our roster includes leading industry analysts NPD Group, owners Mark Buschhaus and Stephen Barnes of the highly successful independent retailer Toy Barnhaus, toy industry buyer David Ripley and many other knowledgeable contributors, plus a quarterly column from the British Toy and Hobby Association (BTHA). Toy World also features what has quickly become the industry’s premier gossip column, ‘Allegedly’. In short, everything you would expect from a great trade title – and a whole lot more.
Toy World’s online presence is a vital component, centered on the website – www.toyworldmag.co.uk – we issue a daily newsflash bulletin, and also utilise other key social media formats such as Facebook, Twitter and LinkedIn to allow our readers to access the brand via multiple touch points.
We also believe that it’s time for some fresh thinking in the digital arena – the hugely popular Friday Blog injects opinion, insight, humour, irreverence and personality into a medium currently dominated by wall–to–wall press releases. We believe that interesting and informative content is what truly drives online readership, and nobody is better placed to deliver that than Toy World – because we have a genuine passion for toys and the toy business.
DEDICATED LICENSING SECTION
Licensed products make up a healthy 23% of the total toy market. So it’s no surprise that every edition of Toy World incorporates a dedicated licensing section, and we also devote an area on the website homepage to highlighting the latest licensing news stories. Toy World is perfectly placed to deliver the right licensing coverage to help licensees and retailers in the children’s sector make decisions as to which properties to work with.