The Team

John Baulch

Publisher and Managing Director

Favourite toys: Thunderbirds (or any Gerry Anderson series), Striker (Football game from the 70s)
Sports team: Watford FC
Likes: Music/Singing, Football, a chilled NZ Sauvignon Blanc

I have over 30 years experience of working in the toy trade press, dating back to 1980, when I first joined Toy Trader magazine. In January 1983 I was head-hunted by the owner of Toys n Playthings, where I stayed until June 2011 (28 years – you get less time for murder!). Although I have launched numerous publications in other industries over the years, I have always enjoyed working with the toy and licensing trades more than any other I have been involved with. In 2011, I decided that the time was right to branch out and launch my own toy trade magazine: Toy World. I am looking forward to spending the rest of my career in the toy industry, and making Toy World indispensable reading for anyone connected with the toy trade.

Mark Austin

Sales Director

Favourite toys: K-Nex, Meccano, Pogs! My eldest son’s favourite toys include VTech’s Toot Toot range (he loves it!), Gadget the robot, board games such as Destination Junior, Monopoly, and a number of Orchard Toys learning games. He loves Despicable Me!
Sports team: Manchester City, I’m a massive football fan, for a few years I have been a season card holder with my dad. I have to watch every game. I went through all of my school life being a laughing stock for supporting City, I don’t see them laughing now (mainly because I don’t see anyone from school, apart from a Leeds United fan who I feel sorry for!).
Likes: Spending time with my family and my boys Olly and Oscar.

With over 10 years in publishing, working across daily/weekly newspapers, monthly/bi-monthly magazines amongst a number of other platforms, the toy industry is by far my favourite, having two young children it is the perfect industry to be involved in.

Anita Baulch

Circulation & Financial Director

Favourite toys: my dolls Tiny Tears, Katy Copycat, Sindy & Pippa. Also boxed games, especially ones with lots of bits like Haunted House, On the Buses & Cluedo
Sports team: Err…there’s a note from my Mum here somewhere…
Likes: Good food and wine, music, reading, theatre – especially musicals. If I’m not here of an afternoon I’ve probably popped off to a matinee.

Upon graduating from Durham I worked first in store for Boots then at Head Office for Makro, both times heavily involved with the Toy Department.

At a Harrogate Toy Fair Function (you know how it is…) I met John. Reader, I married him and family life became my priority for a while. Now I am delighted to support him and the team in this exciting addition to toy industry publishing. Contact me to update your subscription or for any invoicing queries.

Rachael Simpson-Jones

Editor

Favourite toys: Schleich model animals, particularly the horse and African animal collections, Breyer horses, and TY Beanie Babies – especially the classic bears
Sports team: The GB Olympic 3-day eventing equestrian team
Likes: Mountain-biking, walking my two dogs, kick boxing, cooking and films

I graduated from Roehampton University with a BSc. Hons in Zoology having spent many years teaching horse riding – including horseback archery. I then moved into publishing, working as an editor for a company that publishes a range of journals on environmental monitoring equipment. I’m pleased to now be able to take the skills I developed in my previous role and apply them at Toy World magazine, particularly my passion for creating unique and original content across web and print platforms.

Mark Crowford

Design and Production Manager

Favourite toys: Still love the classics such as Subbuteo and Scalextric and don’t need to be asked twice to dig them out of the attic, but to my mind you can’t beat a Call of Duty marathon on the Xbox. I can also play a mean game of Scrabble…currently unbeaten!
Sports team: Life long Arsenal fan and sucker for punishment.
Likes: A good barbeque, holidays in the sun, watching and playing sports, especially football and tennis.

After working in Advertising for a few good years, I decided to go it alone and became a Freelancer and worked with most of the big agencies in London as a Creative Artworker. I moved away from the big smoke for a less hectic work life and I am now over the moon to have struck the right balance and be a part of the Toy World team.

Lisa Currie

Assistant Editor

Favourite Toys: Lego, Bratz dolls, Polly Pocket, Animal Hospital and the classic Barbie doll.

Sports Team: Manchester United FC, Sheffield Sabrecats Stunt Cheerleading.

Likes: I love to travel. My hobbies include baking (and eating), watching films, running and spending time with friends and family – and, of course, my dog.

I graduated from the University of Sheffield with a degree in English Literature (BA Hons). At University I was a writer and deputy editor at The Tab Sheffield, a website covering youth and student culture. After spending two months travelling around South East Asia and Australia, I wanted to continue working in an editorial role and was thrilled to be given the role of Assistant Editor at Toyworld Magazine.