Fisher-Price has revealed its new wooden collection which will be available in the US from May and in Europe later in the year.
Fisher-Price is expanding its portfolio with a new wooden toy line, featuring a range of products for children aged from six months to five years, designed to inspire creativity and promote healthy development.
Affordably priced for every family, the new toys are made with wood from FSC-certified sources and offer a wide range of play patterns, from colourful puzzles and blocks to role play, music-making and more. They are also built to last, allowing families to pass them down from generation to generation.
Available exclusively at Walmart this May and later in the year in Europe and the Asia Pacific regions, the Fisher-Price Wood Line offers a contemporary take on long-lasting and accessible play, with toys designed to inspire creativity and promote healthy development. Fisher-Price Wood features playful designs and on-trend themes that are engaging and inspire creativity.
Tested in the Fisher-Price Play Lab, the new wooden toys also help child development by stimulating the brain through open-ended play, helping kids explore the world at their own pace.
For more information, visit www.mattel.com or contact 01628 500 000.