NEWS

Hippychick expands Crocodile Creek range and welcomes BS Toys

Published on: 10th June 2024

Hippychick’s Crocodile Creek range is expanding, with 400 distribution locations secured in the UK, and the company will also bring in a BS Toys range this summer. 

BS ToysSince taking on the distribution of Crocodile Creek in the UK in March 2023, Hippychick has seen sales for the brand go from strength to strength.

“It was the good old fashioned jigsaw puzzle that caught our attention initially,” said Alan Houghton, head of Sales at Hippychick. “It’s a toy that truly has stood the test of time, and Crocodile Creek’s range is so fun and beautifully designed. We knew we were on to something good by taking it on as a brand.”

So far, Hippychick has secured distribution of Crocodile Creek in 400 locations across the UK. “The entire range is performing extremely well and proving really popular with customers,” continued Alan. “However, the playballs in particular are the strongest performer. These equate to around 40% of the overall Crocodile Creek trade sales.”

Due to this high demand for the Crocodile Creek products, Hippychick has now added new lines to its range. Not only has it added more puzzles to its collection, but Hippychick feels strongly about getting kids out and exploring nature, which is why it has taken on the Garden Friends range. This includes Garden Tools, Gardening Gloves, a Watering Can, Binoculars and a trendy Bucket Hat, all in the bright and colourful Garden Friends design.

Hippychick also has brand-new playball designs, such as Soft Footballs, as well as brand-new arts & craft sets, including canvas sets, rock pets and scratch art.

BS Toys is now available to order from Hippychick, just in time for summer. BS Toys offers a unique range of indoor and outdoor toys that is designed to inspire creativity and active play, without the interference of technology. With a nostalgic element to the range, parents and grandparents alike will be able to relate, making it fun for all of the family.

The products are fun and educational, as well as being kind to the planet by using eco-friendly materials in the production process and packaging.

Visit the Hippychick website or call on 01278 434 440 to find out more about Crocodile Creek’s products and the BS Toys range.

RECENT ARTICLES

Dragon Ball pop-up to launch at Bandai Camden store

Get involved in the August issue of Toy World

The London Card Show to return in August

Fandom and nostalgia fuel growth of teens and adults’ €4.5b toy market in Europe

Just Play UK outperforms overall toy industry growth

PolarB wooden toys now available from Commotion

Eric Rossi announces new consultancy: Game On Club

Asmodee partners with Buxton Crescent for Bridgerton experience

John Adams hosts celeb-packed Decora Girlz event

The Wonder Group undertakes strategic review