Brainstorm and brand owner Dodoland are celebrating after Eugy scooped Arts & Crafts Product of the Year at this year’s Stationery Awards.
The winners of the industry awards were announced yesterday at the two-day Stationery Show where Eugy won in a hotly contested category, Arts & Crafts Product of the Year. The eco-friendly Eugy brand continues to grow exponentially, both in terms of product ranges and industry recognition.
Accepting the award on behalf of Brainstorm, Leanne Perry, UK account manager, said: “We are passionate about the Eugy brand and knew it was something uniquely special when we introduced it back in 2019. To have the range recognised in a completely new sector for us amongst such well-respected brands is really fantastic, and we are delighted for the brilliant creators Dodoland too.”
The Eugy range features over 80 models and is added to in phases throughout the year so retailers and fans can refresh their collections, with new models including Ankylo, Pangolin and Walrus to name a few.
In addition to bespoke POS, Brainstorm has driven the success of Eugy with in-store event packs that allow children to get hands-on with the product. PR and influencer outreach has also driven brand awareness and Brainstorm will continue to support Eugy with a 360-degree marketing campaign.
