NEWS

Playmobil supports new Pirates range with YouTube episode

Published on: 28th June 2024

The timber-shivering animated content, focusing on Pirates vs. Sea Monsters, has racked up almost 50,000 views as the latest Playmobil Pirates toys prepare to set sail in July.

Pirates

The Playmobil Pirates large pirate ship

Playmobil has unveiled its new Pirates range and is providing rigorous support for retailers with a YouTube episode focusing on Pirates vs. Sea Monsters, offering an exciting narrative that will captivate children and drive interest in the new range. The content has already racked up nearly 50,000 views.

The comprehensive media campaign, featuring engaging advertisements and vibrant social media content, has been designed to ensure high visibility and consumer interest throughout the year. In-store marketing materials are also available to help retailers create eye-catching displays that draw customers in and guide them to the new range.

For toy retailers, the Playmobil Pirates collection represents significant opportunities and attracts customers seeking quality, imaginative play options. The range features intricately designed ships, detailed pirate figures and a plethora of accessories.

Adam Moore, Marketing Communications manager at Playmobil, highlights the unique benefits of the Playmobil range: “Playmobil’s role-play sets, like the new Pirates range, ignite children’s imaginations and support their developmental growth. Through imaginative play, kids can explore different scenarios, solve problems creatively and build social skills that are essential for their overall development.”

Featuring intricately designed ships, detailed pirate figures and a host of accessories, the new Playmobil Pirates range promises endless adventures for children. The narrative possibilities are limitless, encouraging kids to create their own epic tales of high-seas escapades and buried treasures. Key launches in the Playmobil Pirates range include the Large Pirate Ship, Skull Island, Battle with the Giant Crab and My Figures: Pirates. These sets are designed to provide immersive play experiences that spark creativity and fun.

Playmobil’s commitment to safety and durability also means these products are built to withstand the rigors of adventurous play, providing long-lasting value for customers.

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