NEWS

Brio sponsors Toy Box tent at Park Fair

Published on: 26th June 2024

The weekend saw a team from Ravensburger bring on the fun at Park Fair, with the company’s Brio brand sponsoring the event’s Toy Box tent.

Brio

The three-day, family-focused Park Fair event took place in the Cotswolds and welcomed more than 4,000 visitors. Located at the Great Tew Estate, the festival celebrated independent artisans, fashion and lifestyle brands and quintessential family entertainment, with a line-up including live music, workshops and pop-up feasting.

A key sponsor of the event, Scandinavian brand Brio provided a large play area packed with railway tracks and accessories enabling little ones to explore their imaginations. The event provided a perfect backdrop to showcase new Brio World Dinosaurs themed sets and accessories. As part of the fun, families were invited to take part in a dinosaur egg hunt around the Park Fair site.

“It’s always fantastic for us to see families getting hands-on enjoying our Brio toys and Park Fair has been no exception,” said Elaine Connell Product Marketing manager, Ravensburger UK. “We’ve seen young imaginations being inspired in our play area throughout the three days and the tracks created have been incredible. The excitement for our new Dinosaurs range has been clear to see, and the magical ‘steam’ effect of our new Erupting Volcano has brought some real wow-factor to the fun too.”

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