NEWS

Click Europe launches first licensed products with Hatsune Miku

Published on: 17th May 2024

Click Europe will launch its first licensed products under the bopster brand with popular, virtual singer Hatsune Miku.

Hatsune MikuThe new range of collectible display jigsaw puzzles from Click Europe will include a 500-piece Round Puzzle featuring Piapro characters Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, Meiko and Kaito. There will also be four different designs of 150-piece Portrait Micro Puzzles with a fold out frame and stand to display the completed puzzle in. Soon to follow will be 150-piece Shaped Micro Puzzles of Hatsune Miku and the Piapro characters.

The 10th anniversary Hatsune Miku Expo will be taking place in the UK and at various locations around the world this year, where fans and creators of all backgrounds will gather to share various aspects of the creative culture surrounding Hatsune Miku. This year’s theme for the expo is Universal Positivity, a throwback to the original theme in 2014.

Marketing director of Click Europe, Regan Anderton, said: “Hatsune Miku offers us a new audience to market to, with fans ranging from teens to adults. All are passionate about music, collaboration and creativity, which gives us so much scope to work with in our advertising and social reach.”

Hatsune Miku“This is our first step into the world of licensing and I’m very excited for the new customers and clients that it can help us reach,” said Click Europe’s managing director, Steve Finch. “The fame of Hatsune Miku means that we’re able to take our bopster brand and original jigsaw formats to larger retailers and distributors, as well as being able to put to use our own strong distribution network and team that we have within Click Europe. In addition to this, we have plans for licensing across our other brand boppi following later in the year – so watch this space.”

To pre-order the new Hatsune Miku jigsaws, contact the sales team at Click Europe on hello@clickeurope.com.

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