Bringing three decades of experience in consumer electronics, toys and pop culture to his newly created role, Darren will help grow and expand EXG’s UK business.
EXG Pro
has announced the appointment of Darren Scott to a brand-new role for EXG, becoming UK Sales Manager, effective yesterday, 1st July.
Darren brings over 30 years of experience in consumer electronics, toys and pop culture to his role, having worked for leading global brands such as Sony and Apple. His extensive background and expertise will be invaluable as he steps into this pivotal role at EXG Pro.
Commenting on his new position, Darren said: “I am delighted to join the team to drive the business into the next phase of growth.”
Alan Fenwick, CEO of EXG Pro, added: “We are pleased to welcome Darren to the EXG family. His industry experience and expertise in retail and distribution will be instrumental in achieving our long-term growth strategy for the UK.”
EXG Pro is gearing up for its most dynamic year yet, unveiling its largest SKU count to date that features new product ranges, new licences and an extended distribution and retail network. The arrival of summer marked the debut of Holdems, the original Earbud Holder and Phone Stand inspired by the successful Cable Guys product range. Launching in two waves, the first wave will include this year’s most popular character, Stitch, in four different iterations, followed by fan favourites Sonic the Hedgehog and friends (Tails, Knuckles and Super Sonic), Fall Guys and the company’s first-ever Teenage Mutant Ninja Turtles line. The second wave will introduce more newness from beloved franchises like SpongeBob SquarePants, Squid Game and Nightmare Before Christmas, all set to hit shelves this summer.
EXG Pro’s Digiplates, meanwhile, are innovative metal cards that bring a unique blend of artistry and technology to consumers. Each package includes a versatile Digistand and three interchangeable, licensed Digiplates. Users scan these collectible cards to unlock augmented reality and other exciting digital experiences. Crafted from premium zinc aluminium alloy, each Digiplate features intricate etchings and embossed details, providing a tactile and visually stunning experience. Unique serial numbers on each plate make these a must-have for any collector.
Readers interested in working with EXG Pro are advised to contact Darren Scott at Darren@exgpro.com.
