Recent marketing efforts, combined with expanded distribution and an enhanced digital footprint, continue to bear fruit for Funrise.

Gazillion Bubbles finished May 2024 with the standard 2-litre and giant 2-litre solutions as the No.1 and No.2 branded bubble items in the Circana Bubble subclass year to date, after own brand. That is the second consecutive month that the products have performed strongly and continue to top the subclass item rankings. The bubble solutions also continue to rank as the No.1 bubble item on Amazon.

The success of the sales and marketing efforts on Gazillion saw Funrise finish the month of May just outside the top 40 suppliers. Funrise saw growth of +22%, whilst the total market was relatively flat for the month.

“We want to continue building on this success with Gazillion and our other brands,” said Mayur Pattni, Marketing manager Europe, Funrise. “For example, our TMNT Sewer Shredders pull back item is the No.2 item in the pull back vehicles subclass. With the TMNT series coming out in August on Paramount Plus, there is an opportunity in this item for retailers, especially at the £7.99 SRP. Our Fart Ninjas range is also performing very well in both existing retailers and new retail partners we have onboarded which is also contributing to our growth. We are also gearing up for our major launch of Furlings later this year, and will be driving it with an exciting marketing plan.”

Gazillion Bubbles took to LEDs pitch side with a nine-game advertising campaign to celebrate 20 years of the Gazillion brand last month. With each match being televised live on either Sky Sports or TNT Sports, the Gazillion brand was seen by millions to deliver great brand building and exposure. Results show that the campaign has helped to raise the awareness, profile and exposure of the Gazillion brand to millions of football fans, especially with families and dual viewing of live TV games at home with children.